Email Communication: DIY or Third Party?
How do you build an email marketing campaign that reaches out to your customers consistently and effectively? Building successful marketing campaigns include knowing which marketing campaigns are most...
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Email Marketing Campaigns Go Mobile
By the end of the year, consumers will be checking email on their mobile devices while waiting for the bus or in a doctor’s office rather than from a PC in the home or office, according to new research...
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What Wholesalers Need to Know About Email Marketing
by Claudia Bruemmer Email is a great way for wholesalers and general merchandise vendors to reach out to loyal customers with opt-in communications. However, you need a strategy to avoid inbox fatigue...
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Ecommerce Growth Bodes Well for Holiday Profits
Good news for web merchants: ecommerce growth is up 15.4% in the third quarter (comScore), and it’s bound to keep climbing with the holiday season coming up. Ecommerce grew 15% in the second quarter,...
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Holiday Online Shopping to Be Merry & Bright
Wholesalers and manufacturers better be ready to fill retail orders for the coming holiday season as a recent eMarketer report predicts a boost in sales for the holiday shopping season, which will...
View ArticleWhy You Should Make Email Marketing Part of Your Marketing Campaign
Email communications often get overlooked as part of a marketing campaign. Why? Well… people often delete emails without reading them; businesses abuse email use by spamming people; and emails tend to...
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Take The Stress Out Of Your Holiday Marketing Plan
By Crystal Silvas The buzz around the Web seems to be dancing around holiday marketing. I know it may seem premature to some of you out there, but it really isn’t. Yes, I realize that the stores are...
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Top 10 B2B Marketing Trends to Watch in 2013
Image source: B2B Marketing Smarts The year 2012 has shown has seen heavier reliance on digital tools in all B2B marketing efforts. The growing popularity of smart phones and tablets also introduced...
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B2B Marketers Use Content Marketing
According to the latest research, B2B marketers are spending more on content marketing, using more of the tactics, and distributing more content on social networks than they have been in the past....
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Product Videos Improve SERP Rankings & Boost Sales
Internet Retailer reports that users are more likely to make a purchase, and a lot less likely to make a return, if they watch a product video on a retail website. That suggests the use of online video...
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B2B Websites Get Most Traffic from Google, Highest Conversion Rates from...
Organic search remains the strongest source of traffic to B2B websites in the United States, based on the 2012 B2B Marketing Benchmark Report by B2B marketing solutions firm Optify. However, email is...
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Holiday Marketing: ‘Tis the Season for B2B Lead Generation
The holiday season is officially upon us and while some marketers may not exactly consider it the ripest time of the year to launch a full-blown B2B lead generation campaign, some believe it unwise...
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Using Website Videos to Sell Products
by Claudia Bruemmer Demonstrating your products with video can boost online sales. It’s fun, entertaining and accessible for viewers and merchants alike. Videos are a big aid to making purchasing...
View ArticleEmail Marketing Metrics You Should Track
There are innumerable email marketing metrics that you can track through your email platform and web analytics program – but which metrics should you pay attention to? You follow your campaign’s...
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Study Reveals Most Effective B2B Marketing Tactics
by Claudia Bruemmer B2B merchants often find it challenging to select the best online marketing tactics, especially when working with a limited marketing budget. There are many to choose from: website...
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Paving the Road to Holiday Email Campaign Success
by Claudia Bruemmer If you’re looking for the road to success when planning your holiday email campaigns, let us give you some pointers for getting started. Back-to-school season is upon us and then...
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6 Tips for Mobile Email Marketing
by Claudia Bruemmer Many wholesale suppliers and general merchandise vendors are not yet taking advantage of mobile marketing because they think SMS messaging and mobile ads work better for B2C...
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Ensuring Deliverability of Your Holiday Email Messages
The holiday season is an important time of year for web merchants, so it’s wise to have all your ducks in a row when it comes to email marketing. Your first concern is, “Are my email messages being...
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How to Keep B2B Emails from the Spam Folder
Deliverability is always a challenge for web marketers, especially B2B marketers. Return Path’s “The Global Email Deliverability Benchmark Report, 2H 2011 found that 11 percent of B2B email is...
View ArticleEmail Marketing Tips for B2B Wholesale Sellers: Upfront Benefits, Subject...
Selling wholesale, resale and auction merchandise to business targets — who search for product sources and profitable margins — can be done cost effectively through Email Marketing. But there are...
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